Small Data

“Interesting reflections about enduring human difference in an increasingly homogenised world.”—Andrew Hill, Financial Times
"Martin Lindstrom channels cutting-edge forensics to reveal the dichotomy between data and wisdom. If you love 'Bones' and 'CSI,' this book is your kind of candy."—Paco Underhill, author of Why We Buy

“Martin’s best book to date. A personal, intuitive, powerful way to look at making an impact with your work.”—Seth Godin, author of Purple Cow

"Although the data explored in this book may be small, their implications for human behavior are considerable, making them invaluable for anyone wishing to better understand the factors that spur purchase decisions."—Robert Cialdini, author of Influence

"Lindstrom's uncanny ability to detect and decipher seemingly unrelated clues will inspire reporters and detectives as well as companies looking for ways to develop new products and ideas."—Kirkus Reviews