Quench Your Own Thirst covers everything from finding your own Yoda to Koch’s theory on how a piece of string can teach you the most important lesson you’ll ever learn about business. Koch also has surprising advice on sales, marketing, hiring, and company culture. His anecdotes, quirky musings, and bits of wisdom go far beyond brewing. A fun, engaging guide for building a career or launching a successful business, Quench Your Own Thirst is the key to the ultimate dream: being successful while doing what you love. So, are you quenching your own thirst—or someone else’s?
From the way my father was looking at me, you’d think I had just proposed robbing a bank. A big, ominous-looking bank with gun-toting security guards. “Why in the world would you do that?”...