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US Macmillan Tradebooks for Courses

Quench Your Own Thirst

Business Lessons Learned Over a Beer or Two

Jim Koch

Flatiron Books

Quench Your Own Thirst Download image

ISBN10: 125013501X
ISBN13: 9781250135018

Trade Paperback

272 Pages



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Quench Your Own Thirst covers everything from finding your own Yoda to Koch’s theory on how a piece of string can teach you the most important lesson you’ll ever learn about business. Koch also has surprising advice on sales, marketing, hiring, and company culture. His anecdotes, quirky musings, and bits of wisdom go far beyond brewing. A fun, engaging guide for building a career or launching a successful business, Quench Your Own Thirst is the key to the ultimate dream: being successful while doing what you love. So, are you quenching your own thirst—or someone else’s?


Read an Excerpt


From the way my father was looking at me, you’d think I had just proposed robbing a bank. A big, ominous-looking bank with gun-toting security guards. “Why in the world would you do that?”...

About the author

Jim Koch

Jim Koch is the founder of The Boston Beer Company and brewer of Samuel Adams. He founded the company in 1984 using his great-great grandfather’s recipe and set to the task of revolutionizing American beer. Samuel Adams Boston Lager has been an important catalyst in the American Craft Beer Revolution for more than thirty years, bringing full-flavored, award-winning beer to the American beer landscape. The Boston Beer Company has become one of the leading American craft breweries and now accounts for just over one percent of the U.S. beer market.

The Boston Beer Company

Jim Koch

Official Links

Samuel Adams Brewery