Ideas don’t sell themselves. As the forces of globalization, automation, and artificial intelligence combine to disrupt every field, having a good idea isn’t good enough. Mastering the ancient art of persuasion is the key to standing out, getting ahead, and achieving greatness in the modern world. Communication is no longer a “soft” skill—it is the human edge that will make you unstoppable, irresistible, and irreplaceable—earning you that perfect rating, that fifth star.
In Five Stars, Carmine Gallo breaks down Aristotle’s ancient formula of persuasion to inspire contemporary audiences. As the nature of work changes and technology carries things across the globe in a moment, communication skills become more valuable—not less. When people express their ideas effectively, they’re more likely to win dream jobs, sell products, build brands, and trigger movements.
Gallo interviews neuroscientists, economists, and leaders from NASA astronauts to Navy SEALS. His conversations with billionaires who built companies like Google, Nike and Airbnb reveals how great leaders captivate our imagination and ignite our dreams. Gallo will help you unlock your innate emotional and social skills, develop your public speaking talent to communicate your ideas with confidence, and build empathy with your listeners. This is your moment. Five Stars is your competitive advantage.
"An easy-to-read and practical journey through personal development, plus tips on structuring the storytelling that is still considered key to connecting with other people—and, crucially, with customers and investors in business."—Financial Times ("Business Book of the Month")
“In Five Stars, communication coach Carmine Gallo skillfully builds the case that mastering the ancient art of persuasion is the key to thriving in a world of rapid technological change. Developing superior communication skills is no longer an option; it’s fundamental for success. Five Stars is an enormously valuable tool for entrepreneurs and leaders in every field.”—Tony Robbins, New York Times #1 bestselling author, philanthropist, & the nation’s #1 life & business strategist
“Having worked at small startups as well as giant tech companies, I've worked with a lot of great people and a small number of really exceptional ones. In Five Stars, Carmine Gallo explains why the ability to communicate separates the 10xer. If your great ideas are locked in your head they are useless to you and your team. You have to be able to explain your ideas efficiently and persuasively. Anyone who hopes to survive and flourish in today’s economy should read this book and learn.”—Kim Scott, bestselling author of Radical Candor
"We live in an era of exponential growth technologies. Carmine Gallo brilliantly stretches our imagination how to use the art of persuasion to turn possibilities into probabilities. This is an amazing book every entrepreneur should read.”—John Sculley, former Apple CEO, current RxAdvance Chairman
"As an entrepreneur, I know that my ability to effectively communicate and tell stories to our stakeholders is at the cornerstone of any success our business has ever enjoyed. In Five Stars, Carmine Gallo persuasively and entertainingly makes a compelling case for communication as the crucial differentiator of the digital age."—Danny Meyer, CEO, Union Square Hospitality Group and author of Setting the Table
“[A] to-the-point, appropriately persuasive guide to using narrative to build one’s business or brand.”—Publishers Weekly
Reviews from Goodreads
POETRY, POWER, AND MOONSHOTS
We have it in our power to begin the world over again.
Alexander was a slightly built man with a grand plan.
He seemed younger than his 19 years...