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US Macmillan Tradebooks for Courses

Ogilvy on Advertising in the Digital Age

Miles Young

Bloomsbury USA

Ogilvy on Advertising in the Digital Age Download image

ISBN10: 1635571464
ISBN13: 9781635571462

Hardcover

288 Pages

$30.00

CA$40.00

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In this must-have sequel to the bestselling Ogilvy On Advertising, Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data—the currency of the digital age—to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future.

This essential guide is for any professional in advertising, public relations, or marketing seeking to remain innovative and competitive in today's ever-expanding technological marketplace.

About the author

Miles Young

Miles Young became the worldwide chairman and CEO of Ogilvy & Mather in 2009. He started working in advertising immediately after graduating from Oxford, where he read modern history. He joined Ogilvy & Mather in 1983 and was appointed to the board in 1986. In 1995, Miles joined the worldwide board and became chairman of Ogilvy & Mather Asia Pacific in Hong Kong. In September 2016, he became Dean of New College, Oxford and remains Non-Executive Chairman of Ogilvy & Mather.