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Hill and Wang
Farrar, Straus and Giroux
ISBN: 9780374707293304 Pages
Deeply researched, World as Laboratory tells a secret history that's not really a secret. The fruits of human engineering are all around us: advertising, polls, focus groups, the ubiquitous habit of "spin" practiced by marketers and politicians. What Rebecca Lemov cleverly traces for the first time is how the absurd, the practical, and the dangerous experiments of the human engineers of the first half of the twentieth century left their laboratories to become our day-to-day reality.
World as Laboratory
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Strange Fruits and Virgin Births
ALMOST FIVE HUNDRED YEARS have passed since Francis Bacon imagined in The New Atlantis a scientific...