Alan Gershenfeld

Alan Gershenfeld is a full-time writer/producer for the interactive entertainment industry and former Senior Vice President of Activision.

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Game Plan

Alan Gershenfeld, Mark Loparco, and Cecilia Barajas
St. Martin's Griffin

The $20 billion computer and video gaming business is the fastest-growing entertainment medium in the worldæon track to surpass both the movie and record...

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