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Anthony Pratkanis

Anthony Pratkanis is professor of psychology at the University of California, Santa Cruz.

BOOKS BY THE AUTHOR

Age of Propaganda

Revised Edition; Anthony Pratkanis and Elliot Aronson

Americans create 57% of the world's advertising while representing only 6% of its population; half of our waking hours are spent immersed in the mass media. Persuasion has always been integral...

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