Kenneth Roman

Kenneth Roman

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Kenneth Roman

Kenneth Roman, former Chairman and Chief Executive of Ogilvy & Mather Worldwide, one of the top international advertising and communications firms, is also the co-author of Writing That Works.


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books
by the author

The King of Madison Avenue
The King of Madison Avenue

Kenneth Roman
Palgrave Macmillan

Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it from a disreputable...


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How to Advertise
How to Advertise

Kenneth Roman and Jane Maas with Martin Nisenholtz
St. Martin's Griffin/Thomas Dunne Books

The classic guide to effective advertising--updated with new chapters on generating creative ideas, integrated communications, internet advertising, and the...


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How to Advertise
How to Advertise

Kenneth Roman and Jane Maas
St. Martin's Griffin


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