OVERRIDE

Ola Mobolade

Ola Mobolade is managing director of Firefly Millward Brown, the company’s qualitative research division. Her clients include dozens of industry powerhouses. She is the co-author of Marketing to the New Majority.

AUTHOR ON THE WEB

BACK

BOOKS BY THE AUTHOR

Today, diversity is the default, not the exception. “Minorities” are already the majority in some of the biggest cities in the United States, and demographers predict that the same...

Buy



VIEW ALL WORKS BY THIS AUTHOR
BACK