Tom Doctoroff

Tom Doctoroff is Greater China CEO for J. Walter Thompson and Asia Pacific’s leading speaker on Chinese marketing, advertising, and corporate culture. He lives in Shanghai, China.


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books
by the author

What Chinese Want

Tom Doctoroff
Palgrave Macmillan Trade

"An invaluable primer on the culture and buying patterns of the Chinese."


Available In:

Book eBook
Billions: Selling to the New Chinese Consumer

Tom Doctoroff
Palgrave Macmillan Trade

This book cracks the code of marketing to the New Chinese Consumer--all 1.3 billion of them. Marketers of some of the world's leading brands come to China...


Available In:

Book
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