• Palgrave Macmillan
email/print EmailPrint

Tom Doctoroff

Tom Doctoroff is Greater China CEO for J. Walter Thompson and Asia Pacific’s leading speaker on Chinese marketing, advertising, and corporate culture. He lives in Shanghai, China.

Works

cover Buy
What Chinese Want
Culture, Communism, and China's Modern Consumer

Palgrave Macmillan
"An invaluable primer on the culture and buying patterns of the Chinese."
cover Buy
Billions
Selling to the New Chinese Consumer

Palgrave Macmillan
This book cracks the code of marketing to the New Chinese Consumer--all 1.3 billion of them. Marketers of some of the world's leading brands come to China...
Tom Doctoroff

Sign up to receive information about new releases, author appearances, special offers, all related to your favorite books and authors.
Sign Up Now!