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Tom Doctoroff is Greater China CEO for J. Walter Thompson and Asia Pacific’s leading speaker on Chinese marketing, advertising, and corporate culture. He lives in Shanghai, China.
A leading marketer breaks down the barriers between traditional and digital media, offering timeless principles for customer engagement
"An invaluable primer on the culture and buying patterns of the Chinese."
This book cracks the code of marketing to the New Chinese Consumer--all 1.3 billion of them. Marketers of some of the world's leading brands come to China without any clear understanding of ...
© 2014 Macmillan
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