“Fans of the show will absolutely want to read these spot-on diagnoses of the major characters, but even casual or non-viewers of the show will greatly enjoy the ways in which Dr. Stephanie Newman has illuminated the trends and values of our current culture by looking at the way life once was a few decades ago. In sum, a smart, thoughtful and most of all, fun book.” —Barry A. Farber, Ph.D., professor at Columbia University and author of Rock 'n roll Wisdom

“Dr. Newman takes this fascinating, compelling and award-winning TV show and skillfully analyzes both the psychological and broadly social messages implicit in it.” —Irwin Hirsch PhD, professor and author of Coasting in the Countertransference

“This fascinating book presents us with a double gift. Not only does it offer a sophisticated and entertaining analysis of the characters in Mad Men, it also provides invaluable insights into the variety of personality types that we encounter off screen in our daily lives. A treasure for Mad Men fans and a delight to read, this book also serves as a splendid introduction to modern psychoanalysis.” —Ted Jacobs MD