Promote Yourself

The New Rules for Career Success

Dan Schawbel, with a Foreword by Marcus Buckingham

St. Martin's Press

How people perceive you at work has always been vital to a successful career. Now with the internet, social media, and the unrelenting hum of 24/7 business, the ability to brand and promote yourself is more crucial than ever.

Schawbel shows readers how to navigate this new environment as an employee and lays out what managers are really looking for. Unveiling exclusive new research on the modern workplace, Schawbel breaks down the outdated mores of getting ahead and lays out a practical guide for building an outstanding career in an age of personal marketing, economic uncertainty and constant adaptation to new technologies.

Shedding light on the disconnect between Gen Y and their managers, and revealing new findings on the most important skills required for management roles, professional development at work, networking, self-promotion, and social media’s role in the workplace, Promote Yourself also gives readers the most critical skill necessary today: an awareness of their unique strengths and how to differentiate themselves.


Read an Excerpt


The Future Is YOU
Millennials hold the keys to unlocking the secrets of tomorrow.
We are Millennials. We are eighty million strong and we’re taking over the world. I am fully confident that this generation will transform business as we know it for the better. We’ve lost trust in organizations, we’re pushing them to align with social causes, and we want them to support our local communities. We aren’t fond of corporate hierarchies and


Praise for Promote Yourself

"Promote Yourself is a perfect read for young people starting their 'real' job, or veterans who want to up their game. Think of Dan Schawbel's new book as everything you always wanted to know about building a career but didn’t know how (or whom) to ask.”
―Daniel H. Pink, #1 New York Times bestselling author of To Sell Is Human and Drive

"This is a book about freedom. The freedom to chart your own path, make your own ruckus and stand up and say to the world, ‘Here, I made this.’"
Seth Godin, New York Times bestseller and author of The Icarus Deception

"Dan will show you how to communicate your unique contribution, so that you make yourself indispensable."
Marcus Buckingham, New York Times bestselling author of Now, Discover Your Strengths

"If you’re just standing around waiting and hoping for the boss to notice you, I’ve got bad news: It’s probably not going to happen. High-performing leaders are attracted to activity. You’ve got to get moving! In Promote Yourself, Dan Schawbel shows you what to do to get noticed—and get promoted—inside the company you’re already with."
Dave Ramsey, New York Times bestseller and nationally syndicated radio host

"Schawbel's book is a game-changer for any employee who is looking to get ahead at work. It reveals the skills and strategies that will turn you into a future leader."
Stephen R. Covey, New York Times bestseller and author of The 7 Habits of Highly Effective People and The 3rd Alternative

"In this remarkable book, Schawbel gives you all the resources, advice and inspiration you need to take charge of your own career and get ahead at work. Read Promote Yourself if you want to achieve your dreams and have fun doing it."
Jack Canfield, Co-creator of the New York Times bestselling Chicken Soup for the Soul® series and The Success Principles

"Packed with research, real-life examples, and practical, concrete suggestions for action, Promote Yourself is an invaluable guide for anyone considering how to succeed better inside—and outside—of work."
Gretchen Rubin, #1 New York Times bestseller of The Happiness Project and Happier at Home

"Promote Yourself is a tactical and practical guide to navigate the new world of work. It will inspire you to create your own career path and control your own destiny."
Guy Kawasaki, former chief evangelist of Apple, New York Times Bestselling author of Enchantment and APE

"Most career self-help books are written by pretenders for pretenders. Dan Schawbel's Promote Yourself is the opposite. Keen, insightful and written by a realist and for the talented."
David D'Alessandro, bestselling author of Career Warfare and Former CEO of John Hancock

“Schawbel will help you navigate the new workplace with ease and give you all the tools you need in order to stand out at work and get promoted faster than your peers!”
Barbara Corcoran, Founder of The Corcoran Group, investor/shark on ABC’s Shark Tank, and author of Shark Tales

"Promote Yourself will motivate you to make a positive difference in your own career.”
Patti Stanger, star of Bravo TV's The Millionaire Matchmaker

"Promote Yourself is a very engaging and extremely thought provoking read. The topic is both timely and highly relevant, and Dan sets the foundation with the facts and stories, distilled with both actionable and practical insights. I learned a lot from it and so will you!"
Brad Smith, CEO of Intuit

"Schawbel's book contains valuable, not so obvious insights to getting ahead in making your mark in today’s competitive workplace. The book is based on Dan's solid research, provides sound advice and just might be one of your most valuable reads."
Michael Feuer, Founder of OfficeMax

"Promote Yourself is a fascinating read and also a practical guide, for anyone entering the job force. Right on! Thank you Dan for giving us inspiration, and a solid blueprint for building a successful career."Richard Thalheimer, Founder of The Sharper Image

Reviews from Goodreads



  • Dan Schawbel, with a Foreword by Marcus Buckingham

  • DAN SCHAWBEL is the founder of Millennial Branding, a Gen Y research and consulting firm. He is also the author of Me 2.0: 4 Steps to Building Your Future and a Forbes and Time columnist. He has been recognized as a “personal branding guru” by The New York Times and named to both Inc. and Forbes magazines’ 30 Under 30 Lists. He lives in Boston, MA.

    Forward by MARCUS BUCKINGHAM, New York Times bestselling author of Now, Discover Your Strengths

  • Dan Schawbel
    Dan Schawbel


Available Formats and Book Details

Promote Yourself

The New Rules for Career Success

Dan Schawbel, with a Foreword by Marcus Buckingham



St. Martin's Press