OVERRIDE

Being Strategic

Plan for Success; Out-think Your Competitors; Stay Ahead of Change

Erika Andersen

St. Martin's Press

STRATEGY? TACTICS? CONFUSED?

How many times have you sat in a meeting and heard someone use the word “strategic?”

As in: “We’re not being very strategic about X.” or “We need a strategic plan for project Y.”  And, if your organization is like most, everyone in the meeting nods wisely, the meeting drones on, people endlessly debate how to approach the situation at hand, with – generally – no one the wiser as to what “strategic” really means. 

Next time, respond: “Being strategic means consistently making those core directional choices that will best move us toward our hoped-for future. Is this what we’re doing?”

Everybody talks about strategy, but there is a big gap between discussing strategy, defining strategy and actually being strategic -- so you can accomplish something.

This book helps you approach business—and life—strategically, explaining what strategy is, why it's important, and how to do it. Being Strategic offers you a step-by-step model and skills for strategic thought and action that are broadly applicable and thoroughly practical:

•           First, get clear about the problem you’re trying to solve

•           Then, figure out where you’re starting from

•           Now, imagine your “castle on the hill,” the future you want to create.

•           Identify the “trolls under the bridge”; the obstacles in your path

•           Next, outline the path to the castle: your core strategies and the tactics for implementing them.

•           Re-evaluate your strategy and your tactics as conditions change

Framed around the story of 13th-century Welsh nobles building an actual castle, and weaving in dozens of real-life examples from her practice, which has helped restaurateur Danny Meyer and many others, noted consultant Erika Andersen offers a complete course in turning around a business, or a life.


BOOK EXCERPTS

Read an Excerpt

Chapter One

The Castle on the Hill

I'm fascinated by castles. It's one of the many reasons I love Wales, a quirky, ancient little country with more castles per square mile than any other country in Europe. I'm fascinated by them at least partly because they provide such a grand metaphor for the idea of thinking strategically. There's a castle of which I'm especially fond: it sits up on a hill, tucked away in the far northwest corner of Wales, with the little village of Criccieth spread out around it. There's not much left of the castle now—parts of two gate house
READ THE FULL EXCERPT
BACK

MEDIA

Watch

  • Being Strategic with Erika Andersen

    A 3-minute introduction to the national public television special where Erika Andersen offers a practical approach to creating the business, the career, the life you most want.

BACK

REVIEWS

Reviews from Goodreads

BACK

ABOUT THE AUTHOR

  • Erika Andersen

  • Erika Andersen is the founding partner of Proteus International, a coaching, consulting and training firm that helps client organizations clarify and move toward their hoped-for-future. She has served as coach and advisor to the senior executives of such companies as MTV Networks, GE, Rockwell Automation, NBC Universal, Union Square Hospitality Group, and Cablevision Corporation. Erika lives in New York’s Hudson Valley, in her very own castle on a hill.

  • Erika Andersen
    Erika Andersen

MACMILLAN SPEAKERS

Erika Andersen
X

Macmillan Speakers Bureau

represents thought-provoking authors and experts. We can find a speaker uniquely positioned for your audience and budget.

More info
BACK

BUY THE BOOK

Available Formats and Book Details

Being Strategic

Plan for Success; Out-think Your Competitors; Stay Ahead of Change

Erika Andersen

BACK

FROM THE PUBLISHER

St. Martin's Press

BACK