• Palgrave Macmillan
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Antonella Zucchella

ANTONELLA ZUCCHELLA is full professor of Marketing and Innovation Management at Pavia University, Italy, and Director of the Business Research Department there. She is author of four books and more than thirty articles, ranging from entrepreneurship to international marketing and management.


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International Entrepreneurship
Theoretical Foundations and Empirical Analysis

Palgrave Macmillan
This book analyzes the emerging issue of international entrepreneurship and proposes a new theoretical perspective grounded on case studies.
Antonella Zucchella

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