• Palgrave Macmillan
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Cathrine Jansson-Boyd

CATHRINE JANSSON-BOYD is a Senior Lecturer in Psychology at Anglia Ruskin University, Cambridge. She was the first person in the UK to be awarded both an undergraduate degree and PhD in Consumer Psychology. Her current research interests include aesthetics in the retail environment and impact of touch upon product evaluation.


cover Buy
Consumption Matters
A Psychological Perspective

Palgrave Macmillan
Can shopping make you happy? How do the things you consume mould your identity? Jansson-Boyd provides an engaging and lively introduction to consumer issues...
Cathrine Jansson-Boyd

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