• Palgrave Macmillan
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David Asch

David Asch is Professor of Management at the Open University Business School, and former Dean.


cover Buy
New Economy--New Competition
The Rise of the Consumer?

Palgrave Macmillan
The new economy has given rise to new forms of competition. This book provides a rich mix of theory, research, and practice that will be accessible to managers...
David Asch

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