• Palgrave Macmillan
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Edward Kasabov

EDWARD KASABOV is Lecturer of Marketing at the University of Bath, School of Management, UK. He is an ESRC/EPSRC Advanced Institute of Management Research Fellow and has previously lectured in the UK at Cardiff University, Trinity College Dublin, Dublin Institute of Technology, National University of Ireland-Cork, Cork College of Commerce, and Coventry University.

ALEX J. WARLOW is Director of Noridol Ltd., a Marketing Consultancy, and a Fellow of the Institute of Direct Marketing. 


cover Buy
The Compliance Business and Its Customers
Gaining Competitive Advantage by Controlling Your Customers

Palgrave Macmillan
In recent years, businesses taking advantage of market deregulation and internet technology have broken traditional marketing norms and customer management...
Edward Kasabov

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