• Palgrave Macmillan
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Jenny Darroch

JENNY DARROCH is on the faculty at the Peter F. Drucker School and Masatoshi Ito Graduate School of Managementat at Claremont Graduate University, USA. She is an accomplished author and her publications have appeared in leading journals such as the European Journal of Marketing, Journal of Business Ethics and the Journal of Small Business Management. She recently co-edited (with George Day and Stan Slater) a Special Issue of the Journal of the Academy of Marketing Science: A Tribute to Peter Drucker in 2009.

Works

cover Buy
Marketing Through Turbulent Times

Palgrave Macmillan
At some time in the future the recession will end. But what will happen then? How will customers respond to organizations that mistreated them in the past?...
Jenny Darroch

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