• Palgrave Macmillan
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Jillian Farquhar

JILLIAN FARQUHAR is Reader in Marketing at the Business School, Oxford Brookes University, UK. She leads research in the Marketing & Operations area and teaches marketing strategy at undergraduate and postgraduate level. She is currently Editor of the International Journal of Bank Marketing and a member of the editorial board of the Journal of Financial Services Marketing.


cover Buy
Marketing Financial Services
Second Edition

Palgrave Macmillan
This book is a comprehensive guide to decision making for students of Financial Services Marketing, or marketers working within the financial services sector....
Jillian Farquhar

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