• Palgrave Macmillan
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Keith Goffin

KEITH GOFFIN is Professor of Innovation and New Product Development at Cranfield School of Management. He was previously Director of Graduate Programs at Stuttgart Institute of Management and Technology and has lectured in Italy, Paris, Australia and Malaysia. With substantial industrial experience gained at Hewlett-Packard, he regularly acts as a consultant on innovation management to well-known organisations including Kellogg's, ICL, HSBC and Rank-Xerox.

Works

cover Buy
Identifying Hidden Needs
Creating Breakthrough Products

Palgrave Macmillan
Too many new products fail. Mainly because new products are hard to differentiate from exisiting products and they don't capture the customer's imagination....
cover Buy
Innovation Management
Strategy and Implementation using the Pentathlon Framework, Second Edition

Palgrave Macmillan
Designed primarily for students on MBA and executive education courses, this practical text introduces a new 'pentathlon' framework for discussing key issues....
Keith Goffin

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