• Palgrave Macmillan
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Nadine Tournois

NADINE TOURNOIS is Professor of Management Science at the Business School (IAE) of the University of Nice Sophia Antipolis, France. She is Director of the International Studies of the IAE. Professor Tournois has published several books and many articles concerning strategic marketing for banking, and value creation in banks.


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The Paradoxes of Globalization

Palgrave Macmillan
World economy globalization is driven by multiple interactive forces. They give rise to a number of paradoxes that impact the functional and developmental...
Nadine Tournois

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