• Palgrave Macmillan
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Olivier Torres

OLIVIER TORRES is Assistant Professor at the University of Montpellier (ERFI-GREG) and Associate Researcher at EM Lyon, France, and a specialist in small business management. He is the French Vice President of the European Council of Small Business (ECSB) and Secretary of the International French spoken Association of Small Business and Entrepreneurship (AIREPME). His work in small business research has been internationally awarded on several occasions.


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The Wine Wars
The Mondavi Affair, Globalization and Terror

Palgrave Macmillan
The Wine Wars describes Californian-based wine producer Robert Mondavi's failure to set up business in a small, world-renowned wine-producing village in the...
Olivier Torres

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