• Palgrave Macmillan
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Philip J. Kitchen

Philip Kitchen is the Martin Naughton Professor of Business Strategy, specializing in Marketing, at the Queen's University Management School, Belfast. He has traveled extensively, teaching and giving papers at marketing communication conferences and events throughout Europe, UK, Ireland, United States, New Zealand and Israel.

Works

cover Buy
Marketing Metaphors and Metamorphosis

Palgrave Macmillan
Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known...
cover Buy
Marketing Mind Prints

Palgrave Macmillan
By "marketing mind prints," this book is not attempting to map the future by indicating the nature of the marketing terrain and the ways to traverse it. The...
cover Buy
The Rhetoric and Reality of Marketing
An International Managerial Approach

Palgrave Macmillan
This book compares and contrasts how different firms approach marketing within the same country. It concerns issues revolving around marketing as a form of...
cover Buy
Raising the Corporate Umbrella
Corporate Communications in the Twenty-First Century

Palgrave Macmillan
Corporate Communications is now in the success of companies and organizations. Raising the Corporate Umbrella is a review of the key issues that are critical...
Philip J. Kitchen

Bestseller

cover Buy
Marketing Metaphors and Metamorphosis

Palgrave Macmillan
Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known...

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