• Palgrave Macmillan

Works

cover Buy
The Dominant Influence of Marketing in the 21st Century
The Marketing Leviathan

Palgrave Macmillan
Marketing is firmly entrenched in many societies and seems to be in accord with economic and social developments. It is relevant to literally millions of...
cover Buy
Integrated Brand Marketing and Measuring Returns

Palgrave Macmillan
A successful marketing manager needs to be able to use different media channels to reach specific audiences, and be able to know through campaign research and...
Philip J. Kitchen

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