• Palgrave Macmillan
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Philip Kotler

PHILIP KOTLER is the S.C. Johnson & Son Professor of International Marketing at the Kellogg School of Management, Northwestern University, Illinois. Professor Kotler is the author of Marketing Management: Analysis, Planning, Implementation and Control, 13th ed., the most widely used marketing book in graduate business schools worldwide and several others. He has published over one hundred articles in leading journals, several of which have received best-article awards.

Works

cover Buy
Winning at Innovation
The A-to-F Model

Palgrave Macmillan
Innovation is a priority for many organizations who want to grow and develop in the post-recession economies. Companies need a systematic framework so...
Philip Kotler

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