• Palgrave Macmillan
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Sandra Vandermerwe

Sandra Vandermerwe is Professor of International Marketing and Services, Imperial College Management School, London


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Breaking Through
Implementing Customer Focus in Enterprises

Palgrave Macmillan
In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas...
Sandra Vandermerwe

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