Books
- Awards Coming Soon New at Macmillan Top Sellers Awards New at Macmillan Top Sellers Awards New at Macmillan Top Sellers Books for First-Year Reading Course Favorites Featured
  
  Arts and Photography Biography and Memoirs Business and Investing Comics and Graphic Novels Cooking, Food and Wine Crafts Entertainment Health, Mind & Body
  
  History Home and Garden Literature and Fiction Mystery and Thrillers Nonfiction Outdoors Parenting and Families Poetry
  
  Reference Religion and Spirituality Romance Science Science Fiction and Fantasy Sports Travel
  Children and Teens Palgrave Scholarly and Reference
  
  All Categories
  
  150th Anniversary of the Civil War Abraham Lincoln is Elected President Black Poetry Day Instrumental Instruction Books - Your Guide to Musical Success Marie Curie's Birthday Picador At The Movies
  All Collections
Authors
- Tours & Events All Authors
Publishers
- Farrar, Straus and Giroux FSG Hardcovers FSG Paperbacks Hill & Wang Faber & Faber First Second Henry Holt & Co. Henry Holt Hardcovers Henry Holt Paperbacks Metropolitan Books Times Books Macmillan Audio Behind the Wheel Nature Publishing Group Palgrave Macmillan
  
  Picador Quick and Dirty Tips Scientific American St. Martin's Press Minotaur Books Thomas Dunne Books Tor/Forge Tor Books Forge Books Orb Books Tor/Seven Seas Distributed Publishers
  Macmillan Higher Education Bedford/St. Martin’s W.H. Freeman
  
  Worth Publishers BFW High School i>clicker Hayden-McNeil Palgrave Macmillan Trade Books For Courses
  FSG Books for Young Readers Feiwel & Friends Holt Books for Young Readers Kingfisher Roaring Brook Priddy Books Starscape/Tor Teen Square Fish Young Listeners Macmillan Kids
Services
- About Macmillan Publishers Booksellers Academic Library Catalogs Macmillan Speakers

Advanced Search

Stefan Schwarzkopf

Related: Cultural History, European 20th Century, United States / 20th Century

Works

cover

Hardcover : 89.00 Buy

Ernest Dichter and Motivation Research

New Perspectives on the Making of Post-war Consumer Culture

Edited by Stefan Schwarzkopf and Rainer Gries
Palgrave Macmillan

Contextualizing Ernest Dichter within modern consumer culture and the rise of psychological approaches to post-war consumption in Europe and the US, this book...

Stefan Schwarzkopf

Sign up to receive information about new releases, author appearances, special offers, all related to your favorite books and authors.
Sign Up Now!

© 2008 Macmillan