• Palgrave Macmillan
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Stephen Parry

Stephen Parry lectures at leading Business Schools including Cambridge-MIT Institute, Aston Business School and Cranfield School of Management.


Works

cover Buy
Sense and Respond
The Journey to Customer Purpose

Palgrave Macmillan
The authors argue that lean production should be driven by the desire to achieve optimal customer service by sensing and responding to the customer. The...
Stephen Parry

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