• Palgrave Macmillan
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Thomas Foscht

THOMAS FOSCHT is Associate Professor of Marketing in the Department of Marketing and Retailing at the University of Graz, Austria. He currently serves as the Vice Chairman of the department and also as a referee for the Austrian Court. He has authored several management articles, monographs, and books on customer loyalty and marketing strategy.


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Reverse Psychology Marketing
The Death of Traditional Marketing and the Rise of the New "Pull" Game

Palgrave Macmillan
DISCLAIMER- This book is not about engaging in the blame-and-praise game for the so-called winners and losers of the current business environment. Something...
Thomas Foscht

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