• Palgrave Macmillan

Works

cover Buy
The Rise of Marketing and Market Research

Palgrave Macmillan
Rhetoric about efficient markets is ubiquitous. The many products and businesses that have failed over the past centuries, however, tell a different story....
cover Buy
Decoding Modern Consumer Societies

Palgrave Macmillan
Modern societies are consumer societies, but rigorous research into this dimension has only begun fairly recently. The knowledge that historians and social...
Uwe Spiekermann

Sign up to receive information about new releases, author appearances, special offers, all related to your favorite books and authors.
Sign Up Now!