OVERRIDE

You've Got to Be Believed to Be Heard

The Complete Book of Speaking . . . in Business and in Life!

Bert Decker

St. Martin's Press

      Are you uncomfortable—even afraid—about the prospect of speaking before a group of people? Do you have trouble getting your message across? When you speak, do others listen, or can you feel their attention wandering?

      Effective communication is essential in business and in everyday life. The most powerful communicators reach not just our minds but our hearts: They win our trust. You can learn to impress and persuade other people by following Bert Decker’s program in You’ve Got to Be Believed to Be Heard.

      In this revised and updated edition of his bestselling book, he distills his expertise into a fresh new approach to speaking, with examples and how-to exercises that anyone can follow. Decker rounds out the behavioral focus of the first edition to include his powerful tool to organize content. Now you can learn to create focused, listener-based messages in half the time. Spend a few evenings with this complete book of speaking, and you will discover how to win the emotional trust of others—the true basis of communicating in any situation.

 

You’ll learn:

·        How to conquer “stage fright”

·        How to inject dynamic energy into your voice

·        Why eye contact helps win trust

·        When and how to use humor to make a point

·        A proven technique to eliminate “Umm” and “Ahh” from your speech

·        A process to quickly organize your thoughts into a focused message

·        How to move your communications from information to influence

·        How to make an impact and be yourself—to an audience of one or one hundred

·        Eight steps to transforming your communications experience



BOOK EXCERPTS

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Introduction

A Leader Put to the Test

The events of September 11, 2001, could not have been worse. The terrorist attacks were seared in the hearts of Americans because we saw them happen in immediate color.

But the aftermath of fear, terror, and suspicion could have been worse—much worse. And communication made the difference.

It was eight months into the presidency of George W. Bush. Mr. Bush was known primarily as a master of mangled syntax who had eked out a win in the narrowest election in history. He ran neck and neck with opponent Al Gore, a notoriously
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  • Bert Decker on Better Meetings

    Watch this video to hear Bert Decker talk about how to hold better meetings. Decker, the author of You've Got to Be Believed to Be Heard, talks about common meeting pitfalls as well as tips for leading engaging, productive meetings.

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REVIEWS

Praise for You've Got to Be Believed to Be Heard

Praise For You’ve Got to Be Believed to Be Heard

“The Decker program is a real winner. [Bert Decker has] developed a truly unique method for brainstorming and quickly ordering ideas. I find that I can put a series of thoughts together into a coherent whole—and then easily deliver them to any size audience. I only wish I had learned this system as a young person in school!”—Charles Schwab, chairman of Charles Schwab & Co.

“Bert Decker’s patience and professionalism enabled me to create a message that was from the heart with a confident vision of the journey for the organization. Because he helped me rid my mind of following the script and helped me speak my mind, I actually enjoyed giving the talk.”—Phil Harriman, president of Million Dollar Round Table

“Any professional manager needs to communicate well. The principles and insights of Decker Communications are outstanding—I use them every day.”—Bob Geren, field manager for the Oakland Athletics

“I think what the [process] did at Siemens was to help us quickly frame our thinking into listener-relevant messages. Now we have a consistent template for communicating that starts with a point of view, tells everyone what needs to be done, and gives them reason for doing it. As we have incorporated this incredible tool into our normal process for communicating any message, our people have reacted very positively. It answers the human questions: What? Why? What’s in it for me?”—Susan Schramm, Senior Vice President of Sales and Marketing at Siemens

“At a time when public figures can often be creations of their handlers, Bert Decker gives a refreshing view. You’ve Got to Be Believed to Be Heard demonstrates how you can be real and still succeed.”—Nancy Pelosi, Speaker of the U.S. House of Representatives

“At a time when American companies desperately need to communicate well and energize their people while producing leaders at all levels, Bert Decker provides an empowering guidebook for communicating well to succeed in business.…A perfect blend of wisdom and practical experience.”—Charles Garfield, author of Peak Performers and Second to None

“Bert Decker is to communicating what Tom Peters is to management. Whether you’re connecting with an audience of one or one of thousands, You’ve Got to Be Believed to Be Heard must be your partner. Bert’s book is the definitive work on mastering communications. Buy it, own it, write in it…and don’t loan it out!”—Judith Briles, author of The Confidence Factor and Woman to Woman 2000

“Great book! Lots of practical, easy-to-use, and invaluable information—tips and techniques that will enable anyone to maximize their communication skills. Everyone should have a copy on their desk.”—Robert J. Kriegel, author of If It Ain’t Broke…Break It!

Reviews from Goodreads

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ABOUT THE AUTHOR

  • Bert Decker

  • Bert Decker is chairman and founder of Decker Communications, Inc. For more than a quarter of a century, he and his associates have trained and transformed hundreds of thousands of executives, managers, and salespeople, for corporate clients such as AT&T, Charles Schwab & Co., HP, Pfizer, State Farm Insurance, Wells Fargo, and many others.  Currently Decker spends much of his time speaking to associations and corporations across the country. He graduated with a B.A. in psychology from Yale University, is a past director of the National Speakers Association, and is chairman of the San Francisco Advisory Board of the Salvation Army. He lives with his wife in San Francisco, California.

  • Bert Decker

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Available Formats and Book Details

You've Got to Be Believed to Be Heard

The Complete Book of Speaking . . . in Business and in Life!

Bert Decker

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FROM THE PUBLISHER

St. Martin's Press

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