Jane Maas

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Photo Credit: Michael Leu

About the Author

Jane Maas (1932-2018) began her career at Ogilvy & Mather as a copywriter in 1964 and rose to become a creative director and agency officer. Ultimately, she became president of a New York agency. A Matrix Award winner and an Advertising Woman of the Year, she is best known for her direction of the "I Love New York" campaign. She is the author of Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond, Adventures of an Advertising Woman and co-author of the classic How to Advertise, which has been translated into 17 languages. She lived in New York City.