Jane Maas (1932-2018) began her career at Ogilvy & Mather as a copywriter in 1964 and rose to become a creative director and agency officer. Ultimately, she became president of a New York agency. A Matrix Award winner and an Advertising Woman of the Year, she is best known for her direction of the "I Love New York" campaign. She is the author of Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond, Adventures of an Advertising Woman and co-author of the classic How to Advertise, which has been translated into 17 languages. She lived in New York City.
The True Stories Behind AMC's 'Mad Men'
Mad Men' is filled with cigarettes, booze, and sex -- and the stories of Madison Avenue are true! The Wall Street Journal interviews former ad executive Jane Maas, author of "Mad Women," and the person often called the "real life Peggy Olson."Share This
Kenneth Roman and Jane Maas with Martin Nisenholtz
St. Martin's Publishing Group
St. Martin's Griffin
The classic guide to effective advertising--updated with new chapters on generating creative ideas, integrated communications, internet advertising, and the digital world, plus more than 200 fresh...