RICHARD KIRSHENBAUM is an accomplished entrepreneur and author. Kirshenbaum is CEO of NSG/SWAT, a high-profile boutique branding agency. He has lectured at Harvard Business School, appeared on 20/20, was named to Crain’s New York Business’s “40 under Forty” list, and was inducted into the Advertising Hall of Fame. He is the author of Under the Radar, Closing the Deal, Madboy,and Isn’t That Rich? He lives in New York City with his wife and three children.