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Macmillan Childrens Publishing Group

Tom Doctoroff

Tom Doctoroff

Tom Doctoroff is Greater China CEO for J. Walter Thompson and Asia Pacific’s leading speaker on Chinese marketing, advertising, and corporate culture. He lives in Shanghai, China.

Twitter is Not a Strategy

Tom Doctoroff
St. Martin's Press
St. Martin's Press

A leading marketer breaks down the barriers between traditional and digital media, offering timeless principles for customer engagement

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What Chinese Want

Tom Doctoroff
St. Martin's Press
St. Martin's Griffin

"An invaluable primer on the culture and buying patterns of the Chinese."

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Physical Book eBook
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Billions

Tom Doctoroff
St. Martin's Press
St. Martin's Griffin

This book cracks the code of marketing to the New Chinese Consumer--all 1.3 billion of them. Marketers of some of the world's leading brands come to China without any clear understanding of their...

Available in:

Physical Book eBook
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