Macmillan Childrens Publishing Group
The Yahoo! Style Guide: Writing for an Online Audience

The Yahoo! Style Guide: Writing for an Online Audience

Writing for an Online Audience

Chris Barr and the Senior Editors of Yahoo!

St. Martin's Griffin

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Previously published as part of The Yahoo! Style Guide.
WWW may be an acronym for the World Wide Web, but no one could fault you for thinking it stands for wild, wild West. The rapid growth of the Web has meant having to rely on style guides intended for print publishing, but these guides do not address the new challenges of communicating online. Enter The Yahoo! Style Guide to Writing for an Online Audience, from Yahoo!, a leader in online content and one of the most visited Internet destinations in the world.
Full of Web-specific ways to improve your writing, this guide will help you:
- Shape your text for online reading.
- Identify your audience.
- Define your voice.
- Write clear, compelling copy.

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About the author

Chris Barr and the Senior Editors of Yahoo!

The Yahoo! Style Guide is the work of many Yahoo! contributors, including past and present editors within Yahoo!'s editorial department, led by Chris Barr, senior editorial director.

Yahoo!

Yahoo!

Chris Barr

Chris Barr

From the Publisher

St. Martin's Griffin

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