Scientific American is the world’s premier magazine of scientific discovery and technical innovation. Established in 1845, Scientific American is the oldest continuously published magazine in the United States. The magazine is recognized as the most authoritative choice for the educated public to obtain a deeper understanding of how science and technology influence human affairs-social, political, economic and personal. Over a million copies of the magazine are sold worldwide, reaching over four million readers in English, German, Spanish, Portuguese, French, Italian, Polish, Czech, Russian, Japanese, Chinese, Korean, and Arabic. In every issue, leading scientists and experts, including more than 120 Nobel Laureates to date, provide early access to information and innovation as they share their research, ideas and insights.