The Indie Band Survival Guide

"The Internet is an extraordinary opportunity for musicians to make and profit from their music. This clearly written and comprehensive book shows exactly how. A perfect balance between the mess of the law and the promise of the technology, it should be read by anyone who wants to take their talent and share it—for the love of sharing, or for the profit."—Lawrence Lessig, author of Code, professor at Stanford Law School, founder of the Center for the Internet and Society, and CEO of the Creative Commons project

"Finally! A comprehensive and practical guide for musicians that explains how to navigate today's music world without a label."—Derek Sivers, founder of CD Baby and HostBaby

"If they gave out Grammys for music career books, Randy and Jason should surely win one. Their Indie Band Survival Guide is a must-read resource for any musician wanting to take the independent path to success—which, these days, is the only way to go. Networking, branding, Internet promotion, live gigs, distribution, publicity . . . they cover it all."—Bob Baker, author of Guerrilla Music Marketing Handbook and founder of TheBuzzFactor.com

"A fabulous & comprehensive 101 guide for any musician trying to make it in the crazy 'new' Music Business."—Ariel Hyatt, founder of Ariel Publicity & Cyber PR

"A practical, down-to-earth guide for bands working in the real world."—Brian Austin Whitney, founder of the Just Plain Folks musician network

"In this indispensable guide for indie musicians, Chertkow and Feehan, lead members of the Chicago band Beatnik Turtle, explain how they have managed successfully to get their music out to the public, to produce four albums, to build a huge following and to write music for television shows and theater without the benefit of a record label. Covering topics such as building a brand, networking, Web site, getting booked, playing live and getting publicized, Chertkow and Feehan pass along advice that, while sometimes self-evident, encourages bands to exploit the Internet and to become Web savvy to make a name for themselves. For example, in illustrative detail they spell out clearly the terms of contracts such as nonexclusive that can often be so fuzzy. In their section on getting booked, they remind bands that the essence of a good show is remembering that the band is there for the audience, and the authors explain step-by-step the ups and downs of dealing with bookers, scheduling and booking kits. Because this lively book offers such essential guidance in these changing times, no band should be without a copy."—Publishers Weekly