Skip to main content
US Macmillan Tradebooks for Courses

Amazing Decisions

The Illustrated Guide to Improving Business Deals and Family Meals

Dan Ariely; Illustrated by Matt R. Trower

Hill and Wang

Amazing Decisions Download image

ISBN10: 0374536740
ISBN13: 9780374536749

Trade Paperback

224 Pages

$17.95

CA$24.50

Request Desk Copy
Request Exam Copy

TRADE BOOKS FOR COURSES NEWSLETTER

Sign up to receive information about new books, author events, and special offers.

Sign up now

The internationally renowned author Dan Ariely is known for his incisive investigations into the messy business of decision-making. Now, in Amazing Decisions, his unique perspective—informed by behavioral economics, neuroscience, and psychology—comes alive in the graphic form. The illustrator Matt R. Trower’s playful and expressive artwork captures the lessons of Ariely’s groundbreaking research as they explore the essential question: How can we make better decisions?

Amazing Decisions follows the narrator, Adam, as he faces the daily barrage of choices and deliberations. He juggles two overlapping—and often contradictory—sets of norms: social norms and market norms. These norms inform our thinking in ways we often don’t notice, just as Adam is shadowed by the “market fairy” and the “social fairy,” each compelling him to act in certain ways. Good decision-making, Ariely argues, requires us to identify and evaluate the forces at play under different circumstances, leading to an optimal outcome. Amazing Decisions is a fascinating and entertaining guide to developing skills that will prove invaluable in personal and professional life.

Reviews

Praise for Amazing Decisions

"As is usual with Ariely, the dismal science is rendered anything but dismal with the use of provocative real-world examples of how people actually do things outside of the textbooks."—Kirkus Reviews

"This easy-reading guide is a useful addition to the pop social-science canon, likely to get clipped for slideshow presentations from classrooms to boardrooms."—Publishers Weekly

Reviews from Goodreads

About the author

Dan Ariely; Illustrated by Matt R. Trower

Dan Ariely is the bestselling author of Predictably Irrational, The Upside of Irrationality, and The (Honest) Truth About Dishonesty. He is the James B. Duke Professor of Psychology and Behavioral Economics and founder of the Center for Advanced Hindsight at Duke University.

Matt R. Trower is a comics artist and illustrator who graduated from the Rhode Island School of Design with a BFA in illustration and a concentration in gender, sexuality, and race. Trower works at the Center for Advanced Hindsight at Duke University.

Dan Ariely

Official Links

Macmillan Speakers ?

X

Macmillan Speakers Bureau

Represents thought-provoking authors and experts. We can find a speaker uniquely positioned for your audience and budget.

More info

Matt R. Trower

Official Links