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The Storyteller's Secret

From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don't

Carmine Gallo

St. Martin's Griffin

The Storyteller's Secret Download image

ISBN10: 1250072239
ISBN13: 9781250072238

Trade Paperback

288 Pages

$15.99

CA$22.99

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How did an American immigrant without a college education go from Venice Beach T-Shirt vendor to television’s most successful producer? How did a timid pastor’s son surmount a paralyzing fear of public speaking to sell out Yankee stadium, twice? How did the city of Tokyo create a PowerPoint stunning enough to win itself the chance to host the Olympics?

They told brilliant stories.

In his hugely attended Talk Like TED events, bestselling author and communications guru Carmine Gallo found, again and again, that audiences wanted to discover the keys to telling powerful stories, inspiring stories that could galvanize movements and actuate global change. And indeed, whether your goal is to sell, educate, fundraise, or entertain, your story is your most valuable asset. A well-told story hits you like a punch to the gut; it triggers the light bulb moment, the ‘aha’ that illuminates the path to innovation. Your story is “a strategic tool with irresistible power,” according to the NYT. Radical transformation can occur in an instant, with a single sentence; The Storyteller’s Secret lets you craft your most powerful delivery ever.

In The Storyteller’s Secret, Gallo offers lessons from a range of visionary leaders, each of whom cites storytelling as a crucial ingredient in success. A good story can spark action and passion; it can revolutionize the way people think and spur them to chase their dreams. Isn’t it time you shared yours?

BOOK EXCERPTS

Read an Excerpt

Introduction

Richard Branson, Dopamine, and the Kalahari Bushmen



The art of storytelling can be used to drive change.

—Richard Branson

On a tiny speck of land in the British Virgin Islands, a group of ambitious...

About the author

Carmine Gallo

CARMINE GALLO, bestselling author of The Presentation Secrets of Steve Jobs, is the communications coach for the world’s most admired brands. A former anchor and correspondent for CNN and CBS, Gallo is a popular keynote speaker who has worked with executives at Intel, Cisco, Chevron, Hewlett-Packard, Coca-Cola, Pfizer, and many others and writes the Forbes.com column “My Communications Coach.” He lives in Pleasanton, California, with his wife and two daughters.

Luca Sartoni

Carmine Gallo

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