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The Influential Mind

What the Brain Reveals About Our Power to Change Others

Tali Sharot


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ISBN10: 125015961X
ISBN13: 9781250159618

Trade Paperback

256 Pages



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In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others—from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts—from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control—are ineffective, because they are incompatible with how people’s minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain.

Sharot reveals the critical role of emotion in influence, the weakness of data and the power of curiosity. Relying on the latest research in neuroscience, behavioral economics, and psychology, the book provides fascinating insight into the complex power of influence, good and bad.


Praise for The Influential Mind

“Sharot, a London neuroscientist, covers the topic more fully and more authoritatively in a book whose title gives appropriately equal billing to thought, behavior and neurons . . . Her book is a witty survey of techniques to influence and guide human behavior.”—The New York Times Book Review

Reviews from Goodreads

About the author

Tali Sharot

Tali Sharot is the author of The Optimism Bias and a professor of cognitive neuroscience with degrees in economics and psychology. She is the founder and director of the Affective Brain Lab at University College London. Her papers on decision-making, emotion, and influence have been published in Nature, Science, Nature Neuroscience, Psychological Science and many others. She has been featured in numerous outlets and written for The New York Times, Time magazine, The Washington Post, CNN, the BBC and more. Before becoming a neuroscientist Sharot worked in the financial industry for a few years and completed her national mandatory service in the Israeli air force. She lives in London and Boston with her husband and children.

Tali Sharot

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Tali Sharot's TED Talk

Affective Brain Lab