Grinding It Out
The Making of McDonald's
ISBN10: 0312929870
ISBN13: 9780312929879
Mass Market Paperbound
256 Pages
$9.99
CA$12.99
Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. His revolutions in food service automation, franchising, shared national training and advertising have earned him a place beside the men who founded not merely businesses but entire new industries.
But even more interesting than Ray Kroc the business legend is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 when he met the McDonald brothers and opened his first franchise.
Now meet Ray Kroc, the man behind the business legend, in his own words. Irrepressible enthusiast, perceptive people-watcher, and born storyteller, he will fascinate and inspire you. You'll never forget Ray Kroc.
Reviews
Praise for Grinding It Out
"Columbus discovered America, Jefferson invented it, and Ray Kroc Big Mac'd it."—Tom Robbins, Esquire
"A marvelous, zesty read, filled with the optimism and enthusiasm of Ray Kroc."—West Coast Review of Books
"He was past fifty before he ever thought of getting into the fast food business. Within a decade he was a millionaire, and his odyssey is a classic success story!"—Philadelphia Sunday Bulletin
Reviews from Goodreads
BOOK EXCERPTS
Read an Excerpt
1
There is a tide in the affairs of men,
Which, taken at the flood, leads on to fortune;
Omitted, all the voyage of their life
Is bound in shallows...